Automatic Call Distribution (ACD) Operation

This figure shows a sample automatic call distribution (ACD) system that uses an interactive voice response (IVR) system to determine call routing. When an incoming is initially received, the ACD system coordinates with the IVR system to determine the customer's selection. The ACD system then looks into the databases to retrieve the customers' account or other relevant information and transfer the call through the PBX to a qualified customer service representative (CSR). This diagram also shows that the ACD system may also transfer customer or related product information to the CSR.